About Not For Best

Not For Best was created with a simple belief:
beautiful things deserve to be used.

For too long, the loveliest pieces have been tucked away in cupboards — saved for special occasions that rarely come. Antique plates only for guests. Vintage dresses only for “one day”. Linen kept pristine, waiting.

We believe everyday life is the occasion.

Not For Best curates antique and vintage clothing and homeware that were made to last — pieces with history, craftsmanship, and soul — and brings them back into daily living. Objects to drink from, wear, fold, hang, spill on, mend, and love.

Because the true beauty of old things isn’t in keeping them perfect.
It’s in letting them live.

Everyday heirlooms

Each piece we source has already lived a life. Some show it proudly. Others whisper it quietly. We choose items not just for how beautiful they are, but for how usable they remain — sturdy ceramics, well-made garments, practical homewares that still have years of purpose ahead.

Sustainability for us isn’t trend-led.
It’s about longevity, reuse, and valuing what already exists.

Buying vintage isn’t about nostalgia alone — it’s about choosing quality, story, and function over fast and disposable.

Romantic past, modern life

Our aesthetic is inspired by old market stalls, handwritten labels, well-worn fabrics and sunlit rooms — paired with a modern, uncomplicated approach to living.

Nothing fussy.
Nothing precious.
Just beautifully made things for real life.

Not kept for best

We hope Not For Best encourages you to:

• wear the silk blouse on a Tuesday
• drink tea from the antique cup every morning
• use the beautiful bowl for everyday fruit
• enjoy your home, fully and often

Because the most meaningful patina comes from living.

Thank you for giving these pieces their next chapter.

— Not For Best